Our idea of artistic perfumery
THoO is setting out on its journey through the contemporary world, cross-fertilising between art, music, styles, fragrances, painting, beauty, patisserie, nature and life, following the map of creative freedom.
it’s time for THoO
Time, itself so generous with details, is what inspired the first three THoO fragrances, which owe their origins to a creative interaction between Maurizio Cerizza and Cristian Calabrò, who captured three moments: “Just Before”, “Right Now” and “From Now On”. These compositions encapsulate three magical moments of mankind’s life and express them in ways that go beyond words and cultures, using a universal language: the emotion of perfume.