THoO is setting out on its journey through the contemporary world, cross- fertilising between art, styles, painting, beauty, nature and life. As it blends with today’s contemporary, it casts a light on creative contagion, its new direction.
it’s time for THoO
Time, itself so generous with details, is what inspired the first three THoO fragrances, which owe their origins to a creative interaction between Maurizio Cerizza and Cristian Calabrò, who captured three moments: “Just Before”, “Right Now” and “From Now On”. These compositions encapsulate three magical moments of mankind’s life and express them in ways that go beyond words and cultures, using a universal language: the emotion of perfume.